Work Sample #1: Ten One Bubble Tea Shop
In the summer of 2023, I freelanced a marketing project with Ten One Bubble Tea Shop. I filmed 6 videos for Ten One to promote their signature beverages on social media.
Work Sample #2: ALDI Food Market
In fall 2023, I worked as an Intern at Stevens & Tate Marketing. I worked for multiple accounts, draft ad copies and create email marketing and social media campaigns. A notable client I worked for was ALDI Food Market.
Goal: ALDI aimed to increase new shopper engagement and improve same-store sales, moving beyond their traditional reliance on weekly print circulars, which primarily targeted existing customers. Given budget constraints, ALDI needed an affordable and effective marketing strategy to reach new shoppers.
Strategy: We proposed the integration of television advertising with ALDI’s existing print media in 20 major markets over a 12-week period. This strategy aimed to enhance message reach and boost sales among non-shoppers. The plan included: Syndicated Research Analysis, Targeted TV Buys, and Florida Market Entry.
Results: Sales & Traffic Growth, Successful Market Entry, Extended Campaign. Due to the positive outcomes, TV advertising was expanded to 30 markets in the second year, maintaining cost efficiency and success.
*More details can be seen at Stevens & Tate Marketing website.
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